Leann Abad is a good friend who has found a way to capitalize on a recent trend that hit the States… the Polar Vortex. He had always been itching to find ways to jump into entrepreneur land and this was an idea that he pulled the trigger on.
The basis is that the Polar Vortex hit several states across the US and he was marketing it sort of like a music tour. You can compare it to the likes of an Astroworld by Travis Scott or Yeezus Tour by Kanye West. But the beauty isn’t in the idea, but rather capitalizing on attention.
He’s gotten attention from one37pm, a news article geared towards men and has been slowly growing the brand. Leann doesn’t know what the future holds for it, maybe they expand into creating merchandise for other events like this.
We got to talk about Leann’s short lived college life (only one year), how he transitioned into the real world after dropping out, and what students should look to get out of college.
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Check out Leann’s instagram: https://www.instagram.com/leann_abad/?hl=en
Check out Polar Vortex’s Instagram: https://www.instagram.com/issapolarvortex/?hl=en
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